ScreenScape Networks is at the cutting-edge of place-based media, and it’s succeeding from right here in Atlantic Canada.

The Charlottetown, P.E.I.-based company helps businesses tailor the messages appearing on screens in their stores to engage customers. Instead of leaving a TV screen tuned to any given network, businesses can take full advantage of their customers’ attention through tailored programming and advertising.

Founder and CEO Mark Hemphill (BEng (TUNS)’95) explains that ScreenScape’s technology makes streaming messages in-store simpler and more affordable for businesses of all sizes.

The Charlottetown company has seen sales double since introducing the new ScreenScape Connect model last year. This product allows companies to load media onto a device the size of a flash drive and plug directly into a TV, all for less than the cost of a typical monthly cable bill.

With clients including Costco, Hyundai, and Canadian Blood Services, and partners such as CBC and Telus, the Maritime company seems set to profit from what Hemphill calls the “coming of age” of their industry.

Read more in “Screenscape helps firms tailor their in-store message” on thechronicleherald.ca.

Photo Credit: Arthur Mola