Putting sustainability into practice
Jordan Ekers (BComm’10) and the team at Nudge Rewards are helping companies put sustainability into practice.
Ekers is a partner and vice-president of business development at Nudge. The company helps businesses ensure that employees are motivated to follow through on sustainability policies.
Through a customized rewards program, employees receive points for making small changes that help the company meet “green” goals.
“A company like Telus has 28,000 people,” says Ekers, “and if you can inspire those 28,000 to do really small things to change their daily behaviours, it can have a profound impact on the bottom line of a company, on the environment, and on their lives.”
Read more in “Putting sustainability into practice can be tough,” on theglobeandmail.com.