Swell Advantage

An IT company founded three years ago by ocean sports enthusiasts Iaian Archibald (BA’08) and Craig Sheppard (BA’01, BEng’15) has evolved into a company providing online services for marinas.

Swell Advantage helps marinas tell boat owners about available slips that suit their boats’ dimensions and arrange bookings. It provides data analytics that help to improve a marina’s revenues and operations. The company also helps private marinas and government-owned waterfront facilities understand how they’re missing revenue and plan marinas that produce the most revenue. And it has raised US$100,000 in equity financing from the Port of San Diego to help the southern California port develop the technology for a smart marina.

“The funding’s huge in the sense that it’s an investment from an industry leader in the Port of San Diego,” said Archibald in a phone interview with The Chronicle Herald. “For any business our size, to be working with a leader in the space like the Port of San Diego is huge. It’s one of the biggest, if not the biggest, landlords of marinas on the West Coast.”

The team will now work with the southern California port on developing the smart marina and creating a product it can offer to other clients.

“We’re still iterating, we’re still learning and moving toward product-market fit, but I think we’re really onto something,” said Archibald. “It all comes down to automation and, just like the parking of cars has been automated over the past two decades, the automation of marinas is coming.”

Read more in “ENTREVESTOR: Halifax firm Swell Advantage developing smart marinas” on thechronicleherald.ca.